The 2021 Subaru Love Promise Community Commitment Award

The 2021 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2021 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is First Team Subaru Suffolk dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Portsmouth Humane Society

Northern Shores Elementary


Did First Team Subaru Suffolk go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from First Team Subaru Suffolk

Subaru and First Team Subaru Suffolk believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Never Too Old To Love - Alison F

We are so grateful for our partnership with First Team Subaru in Suffolk. During the month of October, over 100 pets found new homes and second chances thanks to the Subaru Loves Pets campaign. Each pet has a different story, but we were particularly touched by Luna. Luna came to Portsmouth Humane Society with patchy fur and limited mobility. She was reserved in her cage and didn't make a peep - something uncommon for a husky! As we spent more time with Luna, she came out of her scared and silent shell. Soon, her fur was growing back and she was bouncing with joy when going for walks! It's true what the Beatles say - sometimes "love is all you need." Despite her age, Luna found a home during the Subaru Loves Pets campaign and is happier than ever.

Portsmouth Humane Society, INC
Never Too Old To Love

Portsmouth Volunteers for the Homeless 2021 - Cheriyn W

This is our second year working with the Portsmouth Volunteers for the Homeless, Inc. and donating blankets. We are also doing a clothing drive to assist with providing men shoes and socks, especially larger sizes, collecting coats, gloves, winter hats and cleaning supplies. This organization continues to provide resources to resolve homeless issues in the city of Portsmouth, VA . They partner with supportive services in cooperation with other organizations in Portsmouth. There are so many ways we can help as a community, and we are honored to partner and assist with the PVH Mission of "Lifting Hearts, Lifting Lives".

First Team Subaru Suffolk
Portsmouth Volunteers for the Homeless 2021

Our Hometown Charity Visit - Cherilyn W

We would like to thank First Team Subaru Suffolk for stopping by our Portsmouth Club and presenting us with a generous donation. Boys and Girls Club of Southeast Virginia deeply appreciates the continuous support in enabling great futures to start here.

The Boys & Girls Clubs of Southeast Virginia
Our Hometown Charity Visit

Kittys Need Love Too <3 - Cherilyn W

First Team Subaru visits the Portsmouth Humane Society. We brought food for the pups and hugs for the kitty's 💕 The mission of the Portsmouth humane Society is to provide shelter, care and treatment to homeless animals in Portsmouth, VA through adoptions, spay/neuter programs, and community education.

Kittys Need Love Too <3

Sharing The Love with Our Homeless Community - Cherilyn W

First Team Subaru of Suffolk was happy to visit The Portsmouth Volunteers for the Homeless. They are the primary providers of emergency shelter for single homeless individuals, helping them achieve self-sufficiency, through resources and training in collaboration with other organizations in Portsmouth. First Team Subaru Suffolk delivered blankets to the Portsmouth Volunteers for the Homeless. Thank you to Executive Director Darlene Sparks Washington and her team for their service! (Also shown in photo is board member Perry Williamson).

Portsmouth Volunteers for the Homeless
Sharing The Love with Our Homeless Community

Rooting for the Underdog - Alison F

You could argue that any pet in an animal shelter is an underdog. Dogs and cats who have been placed for adoption face a number of obstacles - standing out from the crowd, the stress of a shelter environment, illnesses that spread faster in groups of animals, and lack of socialization. Donations are essential to making these obstacles as easy to overcome as possible by improving medical, behavioral, and staffing resources in shelters. This includes pets like Juniper (pictured) who was so stressed in the kennels that she nearly re-opened her spay incision. Resources provided by donations helped us transform Juniper into a happy, healthy girl who was ready to find a new home. In 2020, all nonprofits have faced funding hardships due to the economic impact of COVID-19. Individuals have less to give, companies are conservative with their budgets, and grants have been targeted specifically (and understandably) to COVID-19 relief efforts. This October, First Team Subaru Suffolk partnered with our shelter to make sure that the underdogs weren't left behind. Their generous contribution to Portsmouth Humane Society means that our adoptable animals will have access to the same important and lifesaving resources as always. We're so grateful to First Team Subaru Suffolk for their partnership and support!

Portsmouth Humane Society
Rooting for the Underdog

First Team Subaru Suffolk Lights the Night - Cherilyn W

As part of Subaru Loves to Care, First Team Subaru Suffolk has worked with the LLS Foundation for the last three years in support of patients battling cancer. This year for the first time we had a presence at Light the Night Hampton Roads. Cherilyn Willis from First Team Subaru Suffolk walked with cancer survivor and Subaru Ambassador Will Key, his wife Kim and son Liam. (Will and his son Liam in photo) "Cherilyn, and I walked the 1.6 miles through Downtown Norfolk laughing, talking, and enjoying the beautiful night. We were thankful to be part of Light the Night Hampton Roads but still well aware of the work still to be done. There are too many people right now who can’t make that walk, who are too sick to get out of bed or are grieving the loss of a loved one whose light left them too soon because of cancer. The Leukemia and Lymphoma Society rocks this event and together Hampton Roads raised over $260,000. Thank you for your donations." Kim Key- "After seeing and feeling the impact our presence has, I look forward to having more people participate in the walk for 2020. We welcome not only our First Team Subaru team members but our Subaru family, that is everyone that comes in to purchase a car or our service and parts guests. Share the Love!" Cherilyn Willis Subaru Consultant

First Team Subaru Suffolk
First Team Subaru Suffolk Lights the Night

Subaru Loves Learning: Northern Shores Elementary - Meggan A

As part of our Subaru Love Promise and the Subaru Loves Learning program, First Team Subaru Suffolk recently dropped off books for the students at Northern Shores Elementary School. This is the second year in a row that we donated the books to the local elementary school and is always one of our favorite events. We love seeing the excitement on the children's faces when they get to see the new books! We would like to thank Principal White for helping coordinate the event. We look forward to donating even more books next year!

Subaru Loves Learning: Northern Shores Elementary

Subaru & LLS Deliver Blankets to Cancer Patients - Khiem T

“We look forward to this day all year”, Mike, the general manager of Suffolk, Virginia’s First Team Subaru told LLS staff. While watching his team members connect with those receiving treatment at Virginia Oncology Associates, Mike reflected on his own experience. Mike was by his mother’s side for the duration of her own chemotherapy treatment. “We’ve all been touched by cancer.” he says. This statement is especially true at First Team Subaru. The LLS mission especially hits home for Megan, the team’s marketing specialist. Not one, but two of Megan’s sorority sisters have received a blood cancer diagnosis, one being her former roommate. Blanket delivery day is a special way for Megan to connect to a cause so close to her heart while hearing the stories of other patients alongside her team. One team member, Will, happens to be a cancer survivor himself. He and Megan spent their time deep in conversation with a patient and he caregiver, sharing stories and laughing together. A special, touching coincidence of the day came from a team member, Cherilyn. The message of hope she shared with a patient came from a First Team Subaru customer named Ester, which so happened to be the name of his caregiver’s mother. While it may seem like a small matter, the moment connected the patient and Cherilyn, bringing a bit of joy to both of their days. Once the delivery was completed, the employees of First Team Subaru weren’t quite ready to leave. While there was plenty of work to be done back at the dealership, the team decided to extend their stay to spend more time at Virginia Oncology Associates. Last year, the team even made the trip to another nearby treatment center to connect with those patients as well. It’s safe to say that First Team Subaru embodied the LLS mission on the day they look forward to every year.

The Leukemia & Lymphoma Society
Subaru & LLS Deliver Blankets to Cancer Patients

Cause For Paws - Mike G

First Team has been an ongoing source of support for the Portsmouth Humane Society. Because of the commitment to homeless animals in our community, The Portsmouth Humane Society is honored to share that Portsmouth Humane Society is now a No-Kill Shelter. They do not euthanize adoptable pets. In 2018, They have had 1,324 animals adopted and ended the year with a 93% save rate. Over the last two years, First Team has been a sponsor for the Portsmouth Humane Society. First Team Subaru has even held a number of fee-free adoption events in their showroom and has even continued its involvement By sponsoring Cause for Paws in 2019. Portsmouth Humane Society is the oldest continually operating humane society in Virginia, having first opened the doors in 1889! They are devoted to providing responsible and compassionate care for animals, advocating humane education, eliminating animal abuse and neglect, and responding to the growing needs of the community. With that being said, First Team Subaru's efforts to provide support has been important to the cause. Because the City of Portsmouth does not have a city-run shelter, The Portsmouth Humane Society serves our community as the public intake facility for Portsmouth as well as a Humane Society.

Cause For Paws