The 2022 Subaru Love Promise Customer and Community Commitment Award

The 2022 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is First Team Subaru Suffolk dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Portsmouth Humane Society

Northern Shores Elementary

Portsmouth Volunteers for the Homeless


Did First Team Subaru Suffolk go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from First Team Subaru Suffolk

Subaru and First Team Subaru Suffolk believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

It takes a Community to Serve a Community - Cherilyn W

First Team Subaru of Suffolk helps deliver meals to residents living in the city of Suffolk and Isle of Wight County Region, to include Smithfield and Windsor. With the assistance of First Team Subaru Suffolk employees and Subaru owners we are filling in to make sure that our residents get nutritious home delivered meals. If you would like to be a volunteer for the Sentara Obici Meals on Wheels contact Cherilyn at First Team Subaru Suffolk at (757) 537-6899.

It takes a Community to Serve a Community

First Team Subaru Helps Make Wishes Come True - Cherilyn W

Through our partnership with the Greater Virginia Make -A- Wish mission we have helped raise more than $5,357! Through the First Team Subaru of Suffolk's Share the Love Campaign our Team works with our Subaru owners to raise awareness and grant over 50 local wishes this summer! Together we are granting life changing wishes to children with critical Illnesses. <3

First Team Subaru Helps Make Wishes Come True

Helping Make Wishes Come True - Cherilyn W

First Team Subaru Suffolk through Subaru's Share the Love campaign helps to grant wishes to children with critical illnesses.

First Team Subrau Loves Pets & People Too! - Jarvis G

Princeton loves hanging out with his owner Jasmine while she gets her car serviced. Jasmine loves getting her car serviced because she says, " I love your guys and I love coming in here to get my car serviced, and I can bring my dog in here! Everyone is so nice, friendly and fun!" Here at First Team Subaru Suffolk we welcome your 4 legged and 2 legged friends!

First Team Subrau Loves Pets & People Too!

Exceeding Expectations - Rheana C

Congratulations to London on his new 2022 WRX! "Rheana & the First Team Family exceeded my expectations, it was the best sales experience I have ever had!" Here at First Team Subaru Suffolk we welcome our guest into our Subaru home and want them to feel comfortable. The purchase of a new car is a big deal, and each step of the process should be fun and easy going. We are glad that London had a great experience. We look forward to seeing you at your maintenance visits! Welcome to the First Team Subaru Suffolk Family!

Exceeding Expectations

Our 1st Subaru Ascent Customer Returns! - Cherilyn W

The Roberts family returned to First Team Subaru Suffolk after their first Subaru Ascent was in a collision. They had ordered their first Subaru Ascent with us when it was released in June 2019, and were the first to have one in our immediate area! We welcome back our 1st Ascent customer, and we are so glad your Subaru did what it was designed to do

Our 1st Subaru Ascent Customer Returns!

First Team Subaru Suffolk Honestly Loves Pets <3 - Cherilyn W

Here at First Team Subaru Suffolk we have been working with the Portsmouth Humane Society not too long after we opened in September 2015. We have been able to assist in finding homes for pets through our onsite adoptions. We have also had an impact on many pets lives through donations. Our most recent donation of $3,100.00 helped to ensure Daisy and Poppy, and many other pets receive the care they needed to thrive. We look forward to visiting Portsmouth Humane Society and their furry residents again soon!

Portsmouth Humane Society
First Team Subaru Suffolk Honestly Loves Pets <3

Welcome Home! - Cherilyn W

Michaela was in Japan working on a project with our military. She needed a car, so she contacted Kiersten at First Team Subaru Suffolk. Kiersten made sure that she secured the incoming 2022 Subaru Outback, and it was ready for delivery when Michaela arrived. We were Michaela's first stop from the airport and we are honored that she entrusted us with her selection. Thank you for assisting our military! Kiersten has been with First Team Subaru Suffolk for 1 year and 2 months and has built a reputation of honest, efficiency, respect, and trust with her clients.

First Team Subaru Suffolk
Welcome Home!

Home Town Charity - Cherilyn W

Our 2021 First Team Subaru Loves Event raised $10,000 for our hometown charity the Boys & Girls Clubs of Southeast Virginia. This is an increase from last years $6,451.81! Yes, they were pretty excited! We look forward to participating with our local club located on Portsmouth Blvd., Portsmouth, VA to assist with activities for the youth. The money raised will help with after school programs, activities and resources for children in the surrounding communities. The programs are something parents and youth can count on to provide mentoring, homework help, development support and so much more. The Girls and Boys Clubs of South Eastern Virginia teach and enforce standards to live buy, which mirrors our HEART Pillars at Subaru! H - Honesty, E -Empathy, A -Appreciation, R- Respect, T- Trust

Girls & Boys Clubs of Southeast Virginia
Home Town Charity

Making a Difference - Cherilyn W

First Team Subaru volunteered with the United Way of South Hampton Roads to kick off the 2021 school year! We had the opportunity to read to Students at a local Norfolk, VA school. The students were also able to select 2 books to take home with them! #SubaruLovesLearning #CommunityCommittment

United Way of South Hampton Roads
Making a Difference